Resources
Should You Write a New Article or Update an Existing Page?
Direct answer
Update an existing page when it already has ranking traction or clearly covers the topic. Write a new article when the query cluster has distinct intent and no current page answers it well.
Update first when there is a match
A close existing page is usually a better starting point than a thin new article.
Write new when the intent is distinct
A support question, comparison query, or beginner explainer may need its own page if it would make the existing page unfocused.
Avoid cannibalisation
Do not create a new article just because a query exists. Make sure the new page has a job the old page cannot do.
SearchTriage uses this same direct-answer pattern when turning accepted opportunities into briefs and update instructions.